This link is to an article that talks about the value of massage, circulation and recovery. It is these very concepts that are the foundation of the RLW product line.
During this last weekend of racing cyclocross in Frisco, I had a familiar conversation with a friend and product user. He was inquiring on what he should be feeling when he applies our embrocation? I offered a brief overview of embrocation, in particular, the value of warming the muscles for athletic activity by increasing circulation. I went on to explain that we care the most about howyour legs/muscles feel when you use our products, and less about what they feel.
In all the feedback we have received over the past three years the most common statement is “I like the way your product makes my legs feel”.